For Immediate Release
I Love Yarn Day Kicks off Facebook Photo Contest to
Win a Year of Yarn—365 skeins in all!
Thousands of yarn lovers around the country to share their fiber passion and fashion this October 12, 2012
Gastonia, North Carolina, October 1, 2012— Whether you knit, crochet, craft, spin, weave or just adore fiber, the second Friday in October is the national day to declare your LOVE for yarn. This day is all about spreading that good feeling people have about yarn and yarn-related crafts. Knit it, crochet it, spin it, weave it, wear it, post it, tweet it, carry it, share it, give it, or bomb it!
“The idea for this celebration started last year,” says Mary Colucci, Executive Director of the Craft Yarn Council, an industry nonprofit association. “Response to the ILoveYarnDay.org web site and the Facebook page was amazing. Thousands of yarn enthusiasts posted their plans.”
New this year: Facebook, Twitter, and Instagram photo contest
This year, I Love Yarn Day is expanding its social media outreach with a “Show Your Love of Yarn” photo contest on Facebook, Twitter, and Instagram. The contest is open to anyone in the United States who loves yarn—crocheters, knitters, spinners, weavers, and general yarn crafters—and photos should depict the entrant’s passion for yarn. The official page for the contest on Facebook:http://bit.ly/ILoveYarnDay_
Photos should be original, of entrant’s own creation, and can be of an existing photo or one someone has taken specifically for the competition. Photos might depict an entrant’s yarn stash, a yarn bombing the entrant has done, or be some other creative expression of one’s love of yarn. All contest entries will be viewable on the I Love Yarn Day photo contest page on Facebook, and people can vote on their favorite once a day, at: http://bit.ly/ILoveYarnDay_
The contest will also accept photo entries via Twitter and Instagram from anyone who tweets a photo, or uploads an Instagram photo, and uses hashtag #YarnDayContest in the caption.
The Grand Prize winner will be selected from the top ten photos with the most number of votes to receive a year’s worth of yarn—365 skeins in all, one for every day of the year, from Grand Prize sponsors Bernat, Patons and Caron Yarns; Lion Brand Yarn; and Red Heart Yarns. The ten photos that receive the most votes on Facebook will be awarded runners-up prizes of an I Love Yarn Day tote bag containing the following prizes from contest sponsors (retail value over $300):
--All American Crafts: a copy of Knit ‘N Style, Knit 1•2•3 and Crochet 1•2•3, plus a free subscription to the magazine of the winner’s choice
-- Annie’s: a copy of Creative Knitting Magazine and Crochet Magazine
--Boye: knit and crochet accessories
-- Clover Needlecraft: a Knit Mate Accessory Kit and 29” Circular Knitting Needle
--Creative Partners: a knit and crochet book by Jean Leinhauser and Rita Weiss
--Future US: a copy of Crochet Today Magazine
--Interweave: a copy of Interweave Knits, Interweave Crochet and Knitscene magazines; plus Knitting Daily TV Series 900 DVDs
--Leisure Arts: a Knook Beginner Kit
--Soho Publishing: one copy each of Vogue Knitting Anniversary Issue, Knit Simple, Debbie Bliss magazine, Noro magazine; plus a set of Knit Notes--books for recording projects
--TMA: a dozen skeins of yarn for each runners-up
The deadline for submissions is 11:59 p.m. EST on Oct. 15, 2012 (three days after the official I Love Yarn Day on Oct. 12), with voting open to the public until 11:59 p.m. EST on Oct. 22, 2012.
I Love Yarn Day Special Events
In addition the Facebook photo contest happening all month, thousands of yarn lovers will be sharing their fiber passion and fashion this Oct. 12, 2012 in their hometowns around the country.
National retailers A.C. Moore Arts & Crafts, Michaels and Jo-Ann Fabric and Craft Stores will be participating in I Love Yarn Day on their websites and in social media. In additional, many local yarn stores around the country will be hosting their own events.
Last year on I Love Yarn Day, Girl Scout Cadette Troop #6141 in LaMesa, Calif., celebrated the day by making “teenie beenie” for preemies at their local hospital. Ben Franklin Crafts and Frames in Redmond, Wash., invited customers to the I Love Yarn NIGHT. The store stayed opened until midnight and customers yarn bombed the store.
Other people posted to the I Love Yarn day website that they honored the day last year by:
• Taking their yarn to work
• Giving away 500 knitted and crocheted heart pins with a tag that said: knit it, crochet it, spin it, WEAR IT
• Yarn bombing their front yard
• Teaching someone to crochet
• Getting together for a pizza party and knitting before going back to work.
The idea for I Love Yarn Day started with a group of people (yarn enthusiasts of course) who were sitting around a table one day and mused: “What if all of us, and all of the people we know, agree to post, blog, tweet and show off yarns in some way on the same day? Imagine the impact this demonstration would have, virally and otherwise.”
Are you planning an I Love Yarn Day event? We’d love to hear from you! E-mail @ILoveYarnDay.org with information on your plans for Oct. 12.
Twitter: @ILoveYarnDay http://twitter.com/
Hashtags: #ILoveYarnDay; Contest entry hashtag: #YarnDayContest
Craft Yarn Council • 469 Hospital Dr. Ste. E • Gastonia, NC 28054